The earth needs our help
Traditional laundry does a lot of damage to the earth. We're on a mission to do something about it.
plastic laundry containers are thrown out every year.
But what about recycling?
Even if you recycled everything possible, only about 5-8% of those plastics are actually recycled!
That plastic ends up in landfills
The plastic not recycled (about 95%) ends up landfills.
And unfortunately, our oceans
An incredble amount of plastic ends up in our oceans.
Marine wildlife is severely affected
Seabirds, whales, fish, and turtles often mistake plastic for prey, often resulting in starvation.
Damage from plastic extends beyond just the sea
Plastic has a huge impact on land animals as well!
If we don’t do something, there will be more plastic in the ocean than our underwater friends.
Let's do something about it
By turning your washing machine into a good-doing superhero.
Meet Good Laundry
The future of laundry is here, and Mother Nature is pumped.
Clean ingredients. Gentle on skin.
Our products are hypoallergenic, contain no parabens, phosphates, dyes, bleach, or anything else unfriendly to your skin and the environment.
Tackles the toughest stains & odors
Most importantly, our products clean even the dirtiest of clothes, and eliminate the stinky stuff for good.
Absolutely zero plastic
Both our products and packaging are biodegradable and are completely plastic free.
Good for the earth. Good for your skin.
We're 100% biodegradable, compostable, and sustainable.
Vegan & Cruelty Free
Our products are never tested on animals, ever.
Sensitive Skin Safe
Hypoallergenic, safe on babies, allergen-free.
Every purchase gives back to a cause that does Good.
Discover our good-doing laundry collections
Want to find the best products for your skin?Take the quiz
Loads of good fund ❤️
Every purchase gives back to a cause that matters
Every product purchase sends $1 + 10 loads worth of detergent to a cause you care about.