Find your laundy plastic impact


The earth needs our help

Traditional laundry does a lot of damage to the earth. We're on a mission to do something about it.


plastic laundry containers are thrown out every year.

But what about recycling?

Even if you recycled everything possible, only about 5-8% of those plastics are actually recycled!

That plastic ends up in landfills

The plastic not recycled (about 95%) ends up landfills.

And unfortunately, our oceans

An incredble amount of plastic ends up in our oceans.

Marine wildlife is severely affected

Seabirds, whales, fish, and turtles often mistake plastic for prey, often resulting in starvation.

Damage from plastic extends beyond just the sea

Plastic has a huge impact on land animals as well!

If we don’t do something, there will be more plastic in the ocean than our underwater friends.

Let's do something about it

By turning your washing machine into a good-doing superhero.

Meet Good Laundry

The future of laundry is here, and Mother Nature is pumped.

Clean ingredients. Gentle on skin.

Our products are hypoallergenic, contain no parabens, phosphates, dyes, bleach, or anything else unfriendly to your skin and the environment.

Tackles the toughest stains & odors

Most importantly, our products clean even the dirtiest of clothes, and eliminate the stinky stuff for good.

Absolutely zero plastic

Our packaging is biodegradable and completely plastic free.

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Good for the earth. Good for your skin.

Zero Plastic

We're 100% biodegradable, compostable, and sustainable.

Vegan & Cruelty Free

Our products are never tested on animals, ever.

Sensitive Skin Safe

Hypoallergenic, safe on babies, allergen-free.

Gives Back

Every purchase gives back to a cause that does Good.

Discover our good-doing laundry collections

Want to find the best products for your skin?

Take the quiz

Loads of good fund ❤️

Every purchase gives back to a cause that matters

Every product purchase sends $1 + 10 loads worth of detergent to a cause you care about.

Loved by countless good people

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Become a laundry doing, planet saving superhero.

Ready to enlist your washing machine?